Song: A Real Hero (feat. Electric Youth) – A Real Hero – EP
You may remember this android from Kia’s Big Game ad, when she kicked a guy’s butt just for touching a Kia. But now, unexpectedly, she’s being driven home by a different human being. Apparently they’re going to start a life together. It certainly seems that way by the way they interlock arms and walk to the house at the end of the commercial. I thought she had beef with the human race, but apparently a few months can change a half-human/half-robot for the better.
You may also recognize that retro-sounding electronica from the Ryan “Baby Goose” Gosling smash hit Drive. The song is by College. One of the leading forces in bringing the ’80s back to electronic music. See also: Powerglove, Miami Nights 1984, Tesla Boy, and others. There’s an entire subgenre of ’80s-inspired electronic music right now. Sometimes you gotta go back to move forward I guess.
Anyway, the song used here is called “A Real Hero.” Kind of a repetitive jam, but it works well in a commercial featuring a robot and a human being apparently living in harmony thanks to their 2014 Kia Forte. I might have also gone with the Say Hi to Your Mom classic, “Yeah, I’m In Love With An Android” but maybe that was a little on the nose. Maybe “Fake Baby” by Bad Veins could work too.
Anyway, the commercial itself is pretty short and to the point, showcasing some features of the new Kia and also tying it together with their earlier ad. Who knows? Maybe we’re in for a whole series of Kia android commercials.
Watch the ad below.