For the past month or so, Absolut has been running this collaborative spot with Swedish House Mafia in which the three members of the DJ/producer collective take control of a futuristic greyhound race. They’re able to do this with some cool CGI effects that look like they came straight out of a sci-fi movie. Make sure to check out the behind the scenes video–it gives a nice look into the trio’s creative process. We like this quote– “As soon as you put a kick drum into a room, something happens…” The track is appropriately titled “Greyhound” and you can download it on iTunes:
Absolut Greyhound Swedish House Mafia Commercial
Absolut Greyhound – Behind the Scenes
Oh, and if you were wondering how to make an Absolut Greyhound cocktail, look no further!