This American Express commercial is from 2010, but Kathy, I am very glad you mentioned it in our request form because it’s a great commercial. At the risk of sounding cheesy, the person who had creative control over this spot is not just an advertiser, but an artist. It is a very modern commercial. A slideshow of photos of various everyday items–a wallet, chair, coat pocket, etc.–is shown. Each item looks like it has a slightly sad face on it and a voice reminds us our belongings can break or be stolen as a cello plays in the background.
Then, things change! The music picks up a little, the object-faces smile, and the voice tells us American Express will repair, replace, or refund us for broken items we’ve bought with their card. All is well in the world.
Someone going by the name of “Googlemonkey8″ on Youtube commented on the video that, “This commercial calms me down on a hard day.” I agree, Googlemonkey8. I agree.
The music is originally by Bach, but since he died before recording technologies existed, I gave you a download to the Yo Yo Ma version. I’m not sure whose version is playing in the actual spot.