This Budweiser Black Crown commercial and the previous Budweiser Black Crown commercial we covered show some really cool-looking people. A lot of the time I look at commercials and scoff, saying, “The ad execs thought we would think those people are cool?” Not this time. I really do like these people. I don’t know that I’d fit in with them well (I only own like two black things and they aren’t even slinky a little bit), but I like the looks of them.
The part that doesn’t hold up, however, is the Budweiser part. I get it–this is a different type of Budweiser. It’s sophisticated. It’s smart. It’s stylish. But, do people who are that stylish and sleek really drink domestic beer? Would they even drink beer at all? I feel like the men would order their whiskey neat and the women would sip on some hard liquor or another mixed with soda water with a splash of whatever.
Also, what does this Budweiser Black Crown even taste like? It’s just another lager, similar to the original Budweiser but with some different image attached? I hate to pick apart an ad, especially one that I (aesthetically) enjoy, but c’mon, man. If people buy Budweiser Black Crown after seeing this commercial they are 100% doing it in order to fulfill some sort of wish regarding their image, which by now everyone over seventeen knows is the opposite of cool. Tell us how it tastes and how it’s different already.
The women’s makeup though. So nice. Oh, and the song! The song. How could I forget about the song? It’s rockin’. It’s hot. I want to nonchalantly climb up on a bar while wearing the thickest, blackest eyeliner you’ve ever seen and dance slowly to it. Oh, and I don’t care what state I’m in or what sort of laws that state has, but I’m going to smoke a cigarette while I dance because that is what you do when this song comes on.