First things first: big ups to Jake for hittin’ us with this one through the request form. Thanks, Jake.
I have a love/hate relationship with Carl’s Jr. ads. I mean, on the one hand they always make the food look amazing, but on the other, they are constantly having scantily clad ladies eat the food in a weirdly sexual way. So it was kind of nice to see a guy eating Carl’s Jr.’s newest creation in this ad for the Memphis BBQ Burger. It makes me feel way less uncomfortable. You don’t have to sexualize food to make me eat it, Carl’s Jr.
In addition to the refreshing gender change, there’s also this really sweet, bluesy slide guitar growling in the background. The perfect soundtrack. Turns out the guitar is played by a guy named Blues. His name is Blues! I mean, with a name like that it has to be good, right?
Blues Saraceno, as it turns out, has composed a ton of music for commercials and TV — for everything from SpongeBob Squarepants to Land Rover. Before that he played guitar in Poison. The dude knows a thing or two about rock ‘n’ roll. And especially rock ‘n’ roll for television purposes. The song used in this 30-second commercial is also the opening theme for the History Channel’s new drama The Men Who Built America.
While Carl’s Jr. has a definite formula for their ads these days, it’s nice to see them change it up a little. They have always a good ear for the music in their commercials and this one is no exception. And the next time you hear some heavy guitar lick in a commercial, chances are pretty high it’s Blues Saraceno. That guy is everywhere.