We know this news is a bit old (August 2011), but since we just wrote about the Chrysler 200 Eminem commercial it seems right to do a follow-up. Not too long after the Chrysler 200 commercial came out, German-owned car maker Audi put out a very similar ad for the Audi A6 Avant. Eminem’s crew filed a lawsuit claiming Audi violated the copyright of his 2002 song “Lose Yourself.”
Audi settled on the lawsuit by agreeing to pay an undisclosed amount of money to Detroit charities. We bet it was in the millions!
The commercials are below–Audi first, then the original. It seems like Audi stole more than the song–the entire concept seems like a rip-off to us.