People randomly breaking out into song and or dance within commercials seems to be a very popular device lately (see: Yoplait as just one example). We’re not complaining. Especially when it leads to the discovery of quality music as was the case with Hershey’s new Simple Pleasures commercial featuring “Before We’re Dead” by Ferraby Lionheart.
It’s not exactly a trade secret that having your music in a commercial is a great way for smaller artists to make some money and gain some pretty serious exposure in the process. It’s a practice we’ve seen work out well recently for bands like The Black Keys and Phoenix. Ferraby Lionheart is one artist we hope to see follow suit. He’s got his work cut out for him though, as none of the song’s lyrics or vocals are present in the commercial, just those infectious New Orleans-styled horns from the beginning of “Before We’re Dead”. That was enough to peek our interest and hopefully it’s enough to peek the interest of others, but just in case it isn’t, we’re giving you the WSIITC bump, Lionheart!
“Before We’re Dead” is featured on Ferraby Lionheart’s 2007 debut album, Catch the Brass Ring. Lionheart, on the album, displays a skillful knowledge and appreciation of baroque pop in the tradition of classic artists like The Beatles and Harry Nilsson, as well as more recent bands and artists such as Wilco, The Walkmen and Elliott Smith.
Download “Before We’re Dead” on iTunes here:
It is also worth mentioning that the dancing in this commercial is hilarious (especially, as we discovered, under the scrutiny of frame-by-frame viewing).
A higher quality version of the video may also be viewed on Hershey’s website.