“We wait. We hope. We pray. Until you’re home again.” – Oprah. A pretty powerful quote starts off this Jeep Superbowl 2013 commercial. The serious topic of soldiers and war leaves an impact when it’s mixed in with commercials of guys without clothes on and a goat eating Doritos. And what is more American than a Jeep you ask? Oh, just a little woman known as Oprah. Oprah knows what’s up. She narrates this dramatic commercial as it starts off showing you families as they go about their lives and wait for their loved ones to return to war and then hits you where it hurts and shows you the actual veterans being returned to their husbands, wives, children, etc. by way of personal drop offs in Jeeps.
If watching these scenes alone isn’t enough to make you cry (do you not have a soul?) then hearing the emotional music “Honor” by Hans Zimmer should. “Honor” is from a 2010 TV mini-series, The Pacific, which was brought to you by the minds behind Band of Brothers. The Pacific told the intertwined stories of three marines during World War II. Geesh, I am starting to get teary eyed just thinking about that show and I haven’t even watched it! Although I am thinking I should add it to the list of things to my Vietnam War veteran father who only ever asks for gifts related to the Marines.
The commercial ends with the phrase, “The best of what we’re made of.” This aptly applies to both Jeep and the USO and makes my brain say oh man, I should just buy a Jeep already and support America and our troops. I get it Jeep. I get it! And the Oscar goes to… Jeep.