Kmart has been killin it with commercials this year, and this Kmart Christmas commercial is no exception. I mean, coupling Bogo with pogo has a kind of whimsical Spock Logic to it. Can’t believe we’ve never done that before.
Readers Clay, Pat, Ariel, Drew, Marcus, and bunch of others requested this song all week – so thanks guys, and keep them coming. Let’s spell it – the song is “Lights” by Grasscut. I’m going out on a limb and guessing that Grasscut’s name is a pun on an old summer job. Musicians are totally a bunch of grasscutters.
Apparently, Grasscut utilizes the Geocaching movement with their music, sending fans traipsing around England and Wales looking for boxes that you can find through clues in their latest album, UnEarth (get it? I knew there would be wicked puns going on) which basically sounds like the greatest idea I’ve ever heard in my life.
Each song refers to a hidden box – you can find a list of the locations on the Grasscut website, but while you’re here: “Lights” references the Shell Grotto in Margate, Kent. Once you get there you’ll scout out the box yourself, but if you download “Lights” on iTunes you can listen to clues while sleuthing (rad). Nestled in each box is a Walkman and headphones that play a “shadow version” of the song, and if you Instagram yourself listening to the Walkman in the correct location, Grasscut will send you a signed copy of their “shadow album,” which sounds like a spookysupercool mystery. Get to it, British gumshoes.
This version of “Lights” is called the “M25″ version and I have no idea what that means. After intense googling I narrowed it down to the first three entries on Google:
1. M25 Sniper Rifle
2. Messier 25, an open cluster of stars in Sagittarius constellation
3. M25 Motorway encircling London
I was so sure it was a reference to the motorway, and then I found out the M25 does not go through Kent (maps!), and now I’m all discombobulated. Whatevs. Check out the Kmart Christmas commercial below.
The lights, the lights, the lights that light the lights