Migros commercial song – Daniel Johnston

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Migros commercial

We watched The Devil and Daniel Johnston this weekend. Great documentary–highly recommended. It tells the story of a man’s rise to fame in the indie rock scene while dealing with severe mental illness. Turns out a few of his songs were in commercials. Lucky us! This commercial is for Migros, a Swiss food co-op. This Migros commercial shows a woman pushing a shopping cart all over the place, including up a hill, as the song “Impossible” byDaniel Johnston plays. We assume it was filmed in Switzerland. The lyrics to the song are “It’s impossible. Can’t make my mind up. You’re impossible. You can’t make your mind up. It’s impossible. But I wish it were so.”

Beautiful. If you buy any song through this site, make it this one. “It’s Impossible” by Daniel Johnston:
It's Impossible - Lost and Found

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  • etro

    Daniel Johnston!?!? Never would have thought I would see his music in a commercial…crazy.

    • Jessica Thompson

      He’s actually in more than one. We just can’t find video of the others.