I have a confession to make. I’d never heard of Passion Pit when I decided to write about the Taco Bell commercial featuring their song, “Take A Walk”. I chose the commercial because I happened to see it on TV and I really liked the song. With that being said, we received an article from a reader in which the band addresses accusations of “selling out” by some of their fans. Passion Pit feels that while the song’s lyrical meaning doesn’t necessarily correlate with tacos, they are stoked it has a national presence. They want their music to be out there so people who may have never heard of them can experience their sound. People like me.
Labeling a band as selling out is detrimental – not only to the band but to the fans as well. Don’t you have a band you LOVE and wish more people knew about them? I do. And haven’t you had a band you adore finally get radio airtime with a hit single only to be relegated to the sad, dark place that is the “one-hit wonder band” land? You’re left questioning why other people don’t love this band as much as you. Bands need exposure, like this Taco Bell commercial, to get new fans and have the demand out there for their music.
And really, is Passion Pit truly guilty of “selling out”? Passion Pit has a history with Taco Bell from being a part of the “Feed the Beat” campaign. TB hooked them up with $500 for food while on tour, helpful because the Bell is everywhere. (Except Bethel, AK. Heh). I’m glad Passion Pit decided to allow Taco Bell to use their song. Otherwise, I might not have discovered how much I enjoy their music.