Check out this song in the Coke Zero dance commercial–it’s called “I’m All In” by up-and-coming rapper Metis, featuring Aynzli Jones. It has a big, inspirational sound that helps elevate this already-cool idea even further. The featured “I’m All In” hook vocals belong to Aynzli Jones, whose soulful voice reminds us a little of Cee Lo Green. We hear only a bit of Metis’ rapping in the spot, but hopefully the full version of the song will be made available, because we want to hear it! The commercial follows an inspirational story of a guy coming up with a dance move that catches on big time, with a real-life story to back it up. Watch the case study to see how Coke launched a social media campaign to crowdsource the dance move (“The Toe Tappy”) and the dancers that would be featured in the ad. If you want to watch more behind-the-scenes videos, check out the campaign’s website, makeitpossibleproject.com.
Coke Zero: A Step from Zero – Long Form Film
Coke Zero – A Step from Zero Case Study