We got a request for this Sprint commercial song way back in September from an anonymous reader. Sorry about the delay. This song is by Scottish singer/songwriter Alexi Murdoch from his 2006 release Time Without Consequence. It’s possible you’ve heard this song before as it’s been featured in TV and movies including The O.C., Away We Go, and Real Steel. There’s just something about Murdoch’s soothing, accented, folk tune that makes it perfect for media of any kind.
Now it’s in the Sprint commercial for the Galaxy S III phone. The commercial features a time-lapse video that a father shot of his daughter every week of her life, from birth until she was 12 years old. While the video plays on one phone it is transferred to another phone and back again in order to show the ease with which you can share moments between phones.
The time-lapse video is fun to watch and Sprint gets its point across well. It doesn’t get bogged down showing what the phone can do, but it still makes an impact. The song adds a sort of special warmth to the commercial that you probably wouldn’t get without Murdoch’s gentle melody and soft vocals.
Even though this ad aired around September, it’s still a memorable one. That speaks to the cleverness of the ad as well as the power of the song choice. “All My Days” has been used in other media before, but still manages to sound fresh and relevant here.
Well I have been quietly standing in the shade
All of my days
And I’ve been trying to find
What’s been in my mind
As the days keep turning into night