Stella Artois’ winning golden chalice. She is a thing of beauty.
Ahh, Tomorrowland, we hardly knew ye. Where are our inventions of futures past? Where are the revolving volvox motor carriages (whoa, hold your horses: did the word “car” derive from “carriage” because our lives will never be the same), tin-foil jetpacks, shiny Grace Kelly models strong enough to push a loaded bar? We need these things, world, or we will never be whole. By the way: thanks for calculators.
It was a simple time, back when pictures came out soft and overexposed without the help of Instagram. Everyone collected vinyls, although no one called them that because that would be ridiculous. They were records. Mad Men actually existed instead of being illegally downloaded by people too cheap for cable or people with Dish Network (get rid of AMC? Are your pants made of silly string, Dish Network?). Nostalgia is so in right now.
Luckily, the most recent of the Stella Artois 2012 commercials makes it clear: she was around back then and she hasn’t changed a lick, except now she’s owned by Anheuser-Busch, the same awesome bros who brought us Natty Ice. It’s a fond celebration of the 60s, Space Age optimism and beer. But like glamorous retro Rocketeer beer that comes in a chalice.
Soundtree created this jazzy piece to give the ad’s 60s aesthetic a slick kick. A light waltz sneaks in on drums, and then the band breaks and bursts into horns while we applaud the future of technological enterprise and everyone gets wicked drunk.
Too bad Soundtree’s work isn’t available for download, but you can always watch the commercial below. If you are interested in finding similar 60s-era big band music, we’d recommend:
Quincy Jones (yeah, he played jazz before producing all those hit pop/r&b records!)
or
The Thad Jones – Mel Lewis Orchestra
If you have any other recommendations for artists with a similar feel, let us know in the comments.
