The Taco Bell Super Bowl commercial is officially out. The teaser (which I wrote about yesterday), featured a single elderly man tearing it up on a football field, on what looks like a Rascal scooter. It’s excellent.
This ad, featuring FUN’s hit “We Are Young”, with lyrics in Spanish, doesn’t have quite the “fun” kick of the scooter teaser.
But, that said, it looks like these guys are having a blast. They go clubbing, pool-hopping, and, of course, Taco-Belling, into the wee hours of the morning. The ad feels very summery.
A few years ago, I worked my summers in Nevada, at a gold mine. I went out there for a few months, worked, and came home. Since I hadn’t lived in Nevada for several years, I just didn’t know anyone out there.
Luckily, the mines hire interns and summer college hires (that’s what I was) by the dozens. I wasn’t the only one who didn’t know anybody. So, the strangers and I became friends. During the time I was there, we bar-hopped, we house-partied, and we barbecued. We watched the stars from the hood of a JEEP, drinking and laughing. On one very memorable occasion, I made guacamole by hand, from the top of a mountain, while I watched the sun set over town.
Taco Bell captured a little bit of that essence. And, just like the events I mentioned, it’s just a tiny bit shiny, a little bit unbelievable. Like most good things.